Novostella recently asked me to check out their BLink series, and yes, the B and the L are both capitalized on purpose. These lights are connected via Bluetooth, and while you could connect direct to your phone or other Bluetooth enabled device, the 4-pack of bulbs included a Bluetooth hub which puts them all on your network via WiFi, and then makes the bulbs all available to your Smart Life app, Google Home, or Amazon Alexa.