Ice Bank
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 Posted: Tue, 22 Jan 2019 21:33:27 Post Subject: The Biggest Marketing Trends For 2019 |
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In an almost exclusively digital age, everyone is connected. It is easy to cross paths with potential clients, but keeping them interested is a different story. In order to draw consumers in and keep ahead of the competition, you will need to give the people what they want. While 2018 was a tumultuous time for privacy within social media and other digital fields, 2019 is a time for consumer empowerment.
The term empowerment might seem overwhelming at first, but it doesn’t need to be. For marketing firms in Vancouver, empowerment begins with knowledge, accessibility and transparency.
Accessibility - Personalized marketing will never go out of style, so understanding your client is key. Identifying target audiences and demographics allow users to connect with your services and put a face to the consumer. In order to create a better customer service, marketing firms need to be reachable. Ease of use is and easy to understand terminology will go a long way in creating client-involvement.
Knowledge - Consumers are more educated than even, so content needs to be informed, concise and enjoyable to read. Readers know that they have options, so if your content does not provide what they need, they will move on. Simply piling keywords into paragraphs and headings is not enough to give digital platforms the upper hand. Search engines are designed to be digital Q&As. Without proving answers and solution-based content, there is no reason for consumers to spend time on your services, never mind making repeat visits. Creating critical and “meaty” content, will attract web traffic while drawing readers in.
Transparency - Transparency between marketing firms and clients creates trust - and there is nothing more important than trust! In a competitive environment, reputation is everything. By sharing steps and processes, firms demonstrate that they value the time and investments of their clients. Nobody wants to be left in the dark, particularly where their money is concerned.
Implementing these qualities into your daily customer service routine builds reputation and helps with client relations. Consumers want to be empowered, so it is important for marketing companies to give them what they want.
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