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If You Want to Win in Sports, Wear Red
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Joined: 09 Mar 2005
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PostPosted: Thu, 19 May 2005 17:32:13    Post Subject: If You Want to Win in Sports, Wear Red Reply with quote View Single Post

If winning is everything, British anthropologists have some advice: Wear red. Their survey of four sports at the 2004 Olympic Games in Athens shows competitors were more likely to win their contests if they wore red uniforms or red body armor.

"Across a range of sports, we find that wearing red is consistently associated with a higher probability of winning," report Russell A. Hill and Robert A. Barton of the University of Durham in England. Their findings are in Thursday's issue of the journal Nature.

Red coloration is associated with aggression in many animals. Often it is sexually selected so that scarlet markings signal male dominance.
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